Think Tank Winter 2014: Group 4: Holemeals: For Food that fills your Lifestyle

Our research and Brainstorming ideas:
Microwave food famous brands:
• Healthy Choice Top Chef
• Thai Kitchen
• Great Value
• Annies Homegrown
• Boston Homestyle market
• Lean Cusine Honestly Good
• Birds eye
• Wholesome Cusine
• Smart ones
• Ka-Me Noodles

Niche Markets:
• Health Conscious niche

Popular cuisines in the world:
* French Cuisine
* Indian Cuisine
* Italian Cuisine
* Chinese Cuisine
* Thai Cuisine
* Mexican Cuisine
* Japanes Cuisine
* Spanish Cuisine
* Greek Cuisine
* Lebanese Cuisine
* Korean Cuisine
* Turkish Cuisine
* Spanish Cuisine
* Indonesian Cuisine
* Moroccan Cuisine
* British Cuisine
* Fast Food
* Mediterranean
* Vietnamese
* Caribbean

Problems of Microwave Food:
• Uneven heating
• Degrade the taste of food
• Processed with extra salt and fat
• Trans fats
• Less nutritious

Why people buy microwave meals?
(Need observation: watch people eat on Fifth floor or anywhere like any office? High school? Universities? Staff rooms?)
* Efficiency
* Easily fill our stomach (when compared to ordinary snacks)
* School snacks for children

Design of the bowl:
* Donut shape
* Flat to ensure even heating?
* Includes utensil? (Fork, Spoon, knife, chopsticks) It could be attached to the middle of the bowl, where is designated to leave an empty hole.

The lid:
*Microwave-safe, dishwasher-safe, reusable, plastic that FDA (Food and Drug Administration) approve
* Shape: Dome shape? (Not too high) To prevent the food to touch the plastic.
With little dividing walls? That way could be easy for people to share food with another person
Benefit of the design could be:
* Saves energy
* Improves efficiency on Microwaving
* Easy to store in the bag?

Possible Product Names:
Wholesome
Nutriawhole
Holefoods
Microspace
Microhole
Micro-Eats
One Hole
OneShape

Holesome

Holesome : For food that fills your lifestyle

Holesome: Mindful packaging for mindful people

Holemeals-For food that fills your lifestyle

The Evolution of Microwave meals