Tuesday, March 4, 2014

Drop Attire

Members: Savannah Dares, Donna Kim, Alex Gunn, Emma Tsai, Ambika Pharma

Concept:

Our group made an ‘armored’ vest designed to protect participants of urban downhill sports against road burn. The vest acts as shelter in the sense that it is protection from the body against harm and pain. The majority of the protection comes from car tires, which we decided to use for multiple reasons. Tires are often disposed of: approximately 1 tire per person per year. Tires are the largest and most problematic sources of waste due to their large volume, 75% of which is void space. More than half of tires are burned for fuel which, resulting in toxic emissions. Also, tires are highly durable against concrete, making them ideal for extreme sports such as skateboarding or rollerblading. We decided to specialize in long boarding due to its high popularity in urban (concrete-laden) centres as well as the relatively higher speeds that long boarders can reach.  The other upcycled materials we used included fishing wire and military canvas tarpaulin, both of which we bought new out of convenience sake, due to the drop off depots being mainly in Northern Ontario. The non-recycled materials we used were a black nylon fabric, black nylon straps and black plastic side release buckles, ladder lock buckles and D-Rings. 

Materials:
-Tires
-Military Canvas
-Fishing Line
-Nylon
-Heavy Duty Threads
-Elastic Straps
-Pop Rivets

*some of these materials are also upcycled, while the tires themselves do not cost anything

Target Audience:
Mainly for long boarders, but can also be used for other downhill sports (mountain biking, dirt biking, others)

Sketches:



The tire pieces are attached mainly from the waist downward to protect from and lessen the impact of sliding on concrete/asphalt. The pieces are also cut into small sizes to retain flexibility.

Progress:



 

Final Product:





Logo:
We wanted to incorporate our purpose into our name, and so we came up with "Drop Attire," which can also be read as "Drop a Tire." The word "drop" refers to the downhill sports we support by making specialized clothing items that cater to their needs. 

Sketches:


Final Logo Design:

Presentation:








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