Mean & Clear

Brainstorming

this ingredient is what is found in all harmful facial scrubs and washes that pollutes the lakes with micro beads

http://www.youtube.com/watch?v=lOOUZ4GSpJY#t=50

Micro beads in scuba that are made of plastic and we both think this would be a good topic to focus on. Its different and we both haven't seen it done yet, and its also Canada that its affecting

http://www.cbc.ca/news/canada/thunder-bay/facial-scrubs-polluting-great-lakes-with-plastic-1.1327850

Product Ideation

Clean & Clear Morning Burst Ingredients List (Facial Scrub with Bursting Beads 1.0 oz.)

• water
• glycerin
• sodium laureth sulfate
• polyethylene
• acrylates/C10-30 alkyl ocrylate crosspolymer
• lauryl glucoside
• phenoxyethanol
• microcrystalline wax
• methylparaben
• fragrance
• mannitol
• cellulose
• menthyl lactate
• tetrasodium EDTA
• sodium ascorbyl phosphate
• hydroxypropyl methylcellulose
• tocopheryl acetate
• triethyl citrate
• acrylates/ammonium methacrylate copolymer
• cucumis sativus (cucumber) fruit extract
• panax
• ginseng root extract
• citrus grandis (grapefruit) fruit extract
• iron oxides
• mica
• talc
• titanium dioxide
• red 30
• yellow 5 lake
• may also contain: sodium hydroxide

http://ingredientpal.com/clean-clear-morning-burst-ingredients-and-review

https://www.youtube.com/watch?v=YniFoMMwn9g

http://www.youtube.com/watch?v=oXTQRYXXDcg&feature=youtu.be

 

 

Final Product/Campaign Ad

Campaign awareness give away 

VIDEO

Clean and Clear Parody